Much like a traditional pop album, numerous songs have beats and lyrics that get stuck in your head nearly instantly. 22 tracks? That seems a bit excessive.
Well how does it compare to "Views"? "More Life" feels like it picks up right where "Views" left off and suffers for it. When she released 25, Adele saw that keeping her music off streaming would net her one of the most lucrative records in recent memory. I'd actually agree with just about everything you said about that record. Drake is obviously familiar with turning the subtle bass and breezy rhythms of Jamaican dancehall into hits (see "One Dance" and "Controlla"), but on "More Life" he attempts to capitalize on this ability.
While these features made songs entertaining and more complex, Drake's own performance on the album pales in comparison.
Amid the commercial success of "More Life", it was recently claimed that Drake scrapped a collaboration with Jennifer Lopez from his album after their romance failed.
Ok, it's definitely better than "Views", that's good, but how does it stack up to some of his other records?
Drake cast a wide net with More Life, both artistically and in his business decisions around it. The hip-hop superstar has tipped his hat to longtime pal Drake's must-hear album. The whole thing sound like something that likely would have appeared off Thugger's "Jeffrey" record a year ago. Drake uses the sample to discuss living out his teenage dreams by dating his adolescent crush, Jennifer Lopez herself. Iovine says Beats 1 has been shaped by Drake. After hearing a bootleg demo of a group of South African singers, he chose to take his next album in a completely different direction, utilizing the sounds and voices of native South African musicians.
Standout track "Teenage Fever" gets applause for its use of sampling Jennifer Lopez's "If You Had My Love", which is pitched down for a sexy, late-night aesthetic. Songs like "Passionfruit" contain undeniably captivating beats and rhythms that are impossible not to move to. Speaking more generally, Iovine reiterated his belief that Apple Music can't become just a "utility" and that the company had to stay nimble, while working with artists like Drake was key to avoiding that distinction. "Drake has done that, and his camp have done that, and that's why it's such an exciting time". I don't think men have to be younger. And he knows it's going to work when it's ready.