Super Mario Run revenue fell short of expectations, says Nintendo

Adjust Comment Print

Nintendo released the game Super Mario Run for Android:- The game Maker Company - Nintendo has finally launched Super Mario Run for Android users after prolonged pre-registration.

Super Mario Run (now available also on Android) can be downloaded for free and tested with some limitations, to unlock all levels you must instead pay $9.99/€, a strategy in which the President Kimishima strongly believes, despite the commercial results that have been below expectations.

Super Mario Run did have a good start when it was exclusively released for iPhone and iPad in December past year.

Android users can try out all three modes before purchase: World Tour, Toad Rally, and Kingdom Builder. For instance, Nintendo previously offered 2,000 free coins to those players who spend to unlock the full version of the game or downloaded the game Fire Emblem Heroes. There are no micro-transactions.

Revenue from Super Mario Run "did not meet our expectations". Despite Super Mario Run being a very popular game that was downloaded by millions of people, the conversion rate for the game was around just 5%.

The App Store description revealed that the update to version 2.0 on iOS is that Nintendo has made more parts of the game free to play. But the most interesting thing is this isn't because of money, not at all. It's probably also a significant contributor to the game's lack of success.

Yet [Super Mario Run] was less of a moneymaker for Nintendo than might have been expected, due to the pay-once-and-play model.

While this was a model that was controversial to many along with the need to always be connected to the internet in order to play it, it appears that it's a model that Nintendo prefers.

You can now launch Super Mario Run and sync it with your Nintendo account. He said that the company's freemium-style Fire Emblem Heroes is an "outlier" and that they prefer the Mario Run model.

Comments