The latest employee to leave is Uber President Jeff Jones, who called it quits after just six months on the job. Several weeks ago, Uber chief executive Travis Kalanick announced that he would seek "leadership help" and revealed plans to hire a chief operating officer.
Jones, who played a crucial role in modernising Target's brand, was believed to be hired to restore Uber's tainted image.
Elsewhere, Uber is said to now be on the look-out for a new chief operating officer as it contains efforts to improve its public image as well as help the company embark on its "next chapter". In a statement to Recode, Jones said that "the beliefs and approach to leadership" that he believed in were "inconsistent" with those of Uber.
In a blog post on February 19, Susan Fowler, a woman engineer at Uber chronicled what she called a odd and horrifying year in a culture she said is rife with sexual harassment, abetted by an unresponsive human resources department. Jones was lured from Target last September to serve as president of Uber's ride-sharing business. "With Jones replacing board member Ryan Graves, who had always been referred to as "#2" by other employees, analysts touted the Jones arrival as a sign that the 8-year-old start-up was finally growing up by attracting top corporate executives that could comfortably handle the scale of a $20 billion and growing operation.
It's been a rough couple of months for Uber, with the brief-but-viral #DeleteUber campaign, and the company's CEO being caught on camera berating one of his own drivers.
But clearly Jones doesn't think his way of doing things is going to be respected at Uber, which belligerently enters markets in full knowledge its activities flout local law, sabotages regulators' efforts to police it, stands accused of turning a blind eye to institutional sexism and of stealing Google's autonomous auto plans.
This month, Mr Ed Baker, Uber's vice-president of product and growth, and Mr Charlie Miller, its famed security researcher, also quit. Following that, Bloomberg released a video that showed Kalanick yelling at an Uber driver who complained about price cuts, resulting in Kalanick issuing a public apology. "Uber is having trouble rebranding itself after so many problems", he said.
"Earlier this month Uber confirmed it had used a secret technology program dubbed 'Greyball, ' which effectively changes the app view for specific riders, to evade authorities in cities where the service has been banned", Fortunereminds us.
The company, valued at $68 billion, has had a rocky few months. But turmoil spiked last fall, when hundreds of hundreds of thousands of Uber customers deleted their accounts to protest Kalanick's alleged support for the Trump administration. Listening is where we get our best ideas, because they come from you, the people using Uber every day " he wrote.