Revamped Apple Flagship Design Seen Sticking To Traditional Flat Screen

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If the take of analysts is to be considered, seeing an OLED screen display for the iPhone 8 may be the most to expect. Loup found 26 percent of the iPhone users surveyed are now interested in AR features compared to only 16 percent a year ago.

Interestingly, a report from The Bell (via MacRumors) claims that Apple aims to switch over completely to OLED-based displays for its iPhone product line by 2019. Considering it will Apple's first key step towards the new OLED technology, that hopes for curved display screen may indeed happen later on.

The iPhone 7s, iPhone 7s Plus and iPhone Edition are all coming out this year, but Apple has yet to announce an official release date for its three new smartphones. Huberty sees Apple selling 20% more iPhone units in 2017 on a year-over-year basis, double the Wall Street consensus. Since this year it is the tenth anniversary of the Apple iPhone, a revolutionary device with killer features is expected from Apple. A shiny or matte red is not yet known, but a red iPhone is definitely something Apple fans are looking for.

Several other analysts, including DisplayMate's Raymond Soneira, have also said that Apple could be planning its 2.5D technology for the iPhone 8. IHS Markit analyst Wayne Lam spoke with Mac Rumors on Friday and he said the iPhone 8 might no longer follow the growing trend of curved screens. Other rumors surrounding the device suggest the home button and fingerprint sensor may be built into the screen, there could be wireless charging and the device could come with a new 3-D sensing technology that allows for "some form of facial/gesture recognition".

However, according to #iPhone81, the new flat OLED display actually appears to be more beneficial to the new iPhone.

What remains an open question, though, is how Apple intends to maintain/grow iPhone demand following the potentially upcoming "super cycle".

There have been mixed reports about the iPhone 8 embracing dual camera setup, just like we saw in the iPhone 7 Plus. "In fact it will be indistinguishable as the OLED empowered pixels will not emit any light, which regular screens do". Apple has also distributed various prototypes of the new iPhone for employees' testing, the Sun reported. Japanese websites like Nikkei Asian Review and Barclays analyst Blayne Curtis as well as KGI Securities analyst Ming-Chi Kuo and Chinese research firm TrendForce have also outlined expectations for an iPhone with a curved display in the past.

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