Americans drank more bottled water than soda in 2016

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This consumption trend reflects a shift in the public's acceptance of bottled water, said BMC's chief executive officer Michael Bellas.

Bottled water sales increased 10% in the period, to total US$16bn, while volumes were up 8.6% to 12.8bn gallons.

Americans have officially crowned bottled water as their beverage king.

Americans drank more bottled water than any other beverage -including carbonated soft drinks - last year, according to research and consulting firm Beverage Marketing Corp. Within that market, domestic sparkling water sales saw the most growth between 2013 and 2015, a report from the International Bottled Water Association shows.

Of course, just because Americans are drinking more water doesn't mean soda companies are suffering.

"With the exception of two relatively small declines in 2008 and 2009 - when most beverage categories contracted - bottled water volume grew every year from 1977 to 2016".

"Where once it would have been unimaginable to see Americans walking down the street carrying plastic bottles of water, or driving around with them in their cars' cup holders, now that's the norm", he said in a statement. The most consumed bottled water brands included Nestle PureLife, along with Coca-Cola's Dasani and PepsiCo's Aquafina, reported Beverage Digest.

Bottled water was a $16 billion industry in 2016, nearly triple what it was in 2000, according to BMC.

He argued that corporations selling selling bottled water have managed to convince the consumer that it is a healthier choice than sugary soda.

He suggests that consumers could simply drink a glass of tap water that is 2,000 times less expensive.

IBWA CEO Joe Doss said consumers are switching to bottled water for a number of reasons, including health and convenience.

And while tap water tends to get a bad rap, especially after a crisis like the lead in Flint, Michigan, the majority of it is safe.

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