Digital music company Spotify USA is expanding and relocating its Manhattan office from Chelsea to the World Trade Center, expecting to add 1,000 jobs, the company and New York Gov. Andrew Cuomo announced Wednesday. In the past few years ESD tax incentives have aided in creating 1,824 jobs and retaining 1,513 jobs in New York State, the Governor Cuomo's release said.
Spotify, which now has offices in Midtown South, will move its NY office and its employees to 378,000 square feet of office space in the new Fumihiko Maki-designed building owned by Silverstein Properties, Inc.in early 2018. He says Spotify's expansion highlights the city's growth as a hub for technology and innovation. The decision by Spotify "adds a growing dimension to downtown", said Cuomo.
The Swedish music streaming service will be leasing 400,000 square feet in the tower, whose tenants have included Hudson River Trading, Zurich, PadillaCRT, Syntactx, Dixon Hughes Goodman LLP and Silver Suites Offices.
Gutierrez said the new positions would include engineers, marketers, analysts and other tech-related jobs.
ESD has also offered similar credits to other tech companies, including Snapchat and Etsy, to retain talent and expand across NY.
Headquartered in Stockholm with offices scattered around the world, Spotify already occupies considerable real estate in Manhattan's Flatiron District.
Cuomo closed out his announcement with his own official Spotify playlist.
Spotify has numerous competitors in the music streaming industry, including Alphabet's Google Music, YouTube, Apple Music, Pandora Media Inc. and Tidal.
Still, the majority of Spotify's users listen for free with commercial breaks.