Felix Kjellberg (also known as Pewdiepie) pretty much started as a gaming YouTuber, playing games like Amnesia during his rise to fame. The video streaming service that once hosted the very same content is distancing itself from the Internet personality by canceling his show and delisting him from its premium advertising.
"We've made a decision to cancel the release of Scare PewDiePie Season 2 and we're removing the PewDiePie channel from Google Preferred", a YouTube spokeswoman said. In addition, Google Preferred also help advertisers easily identify the brand-safe and most engaging content on the website.
This story has been big enough to reach many mainstream media outlets, and as a result, many YouTubers have felt compelled to share their opinions on the matter.
Apparently, Kjellberg did not just suffer a double black eye.
Maker Studios, which helps YouTube celebrities produce and promote videos in exchange for a cut of ad revenue, said Monday that it would sever ties with PewDiePie, its best-known star.
An investigation conducted by The Wall Street Journal revealed nine videos with anti-Semitic content. Another featured the Nazi anthem, swastikas and a Hitler speech.
He said he accepts the material - which included an abusive sign and Nazi imagery - was offensive, but was "in no way supporting any kind of hateful attitudes". "I think of the content that I create as entertainment, and not a place for any serious political commentary", he said. Although he admitted the jokes were ultimately offensive, he said that it was not his intention.
Though PewDiePie has yet to respond publicly to the latest news, he wrote in a Tumblr post this past weekend that he "was trying to show how insane the modern world is" and that he is in "no way supporting any kind of hateful attitudes".
PewDiePie has YouTube's most subscribed channel with 53 million subscribers and has garnered more views than anyone on the platform with his main YouTube page alone.
Kjellberg took to Tumblr to clarify the videos with the two men holding the "Death to all Jews" sign, writing that the clips were made "to show how insane the modern world is, specifically some of the services available online."He added that he is in "no way supporting any kind of hateful attitudes" and that he makes videos for his audience".
All this would likely put a dent in Pewd's income, but he's still allowed to monetize videos through the usual ways on YouTube.