Amazon Chime, Amazon's new proposal offers an alternative to Skype

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The service is available in three editions.

Amazon Chime also shows everyone exactly who they are talking to with a visual roster of participants within the meeting and any attendee has the option of muting their line no matter what sort of device they're on, or where they are.

Chime's website doesn't have a single mention of Echo or Alexa, but we can't help but wonder what Amazon has cooking with respect to using Echo devices with its new service. Forking over $2.50 per user per month for Chime Plus unlocks some additional features like screen sharing, remote desktop control, 1GB of per-user message history, and user management features. Amazon's service will likely compete more directly with Skype for Business, since customers will need to pay for access if the call involves anything more than a 1:1 video chat.

"It's pretty hard to find people who like the technology they use for meetings today".

The new video chat and conference call software boast similar functionality to Microsoft Skype.

But Elliot says Amazon's entrance into the UCaaS market should also be viewed in a larger context.

As noted by Geek Wire, Amazon's quiet acquisition of San Francisco-based video conferencing service Biba previous year appears to have been the first indication of the firm's intentions.

The app is available on iOS, Mac, Android and Windows, covering a range of feature packages and prices.

While Amazon is just making Chime public, the company has been testing the app for a while.

And, those who are running behind can tap a "running late" button to automatically notify everyone in the meeting. Taking steps to avoid vendor lock-in is a basic rule of IT, and it applies to cloud services now more than ever. If users want to connect outside of the meeting, there are Amazon Chime chat rooms that allow them to work together and store content to reference later on. Users can now get a free trial of the Pro version for a period of 30 days after which they will either have to purchase the subscription of either Plus (at $2.50 per month) or Pro ($15 per month) continue with the free Basic version.

'We normally have to proactively push adoption for new tools to employees, but after starting a pilot of Amazon Chime, we quickly saw interest grow, with internal adoption now reaching 90 percent of our corporate staff without any formal rollout or training'.