Trump line of home items removed from Kmart, Sears

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USA retail giants, Sears and Kmart, announced they are dropping 31 Trump Home products from their stores Saturday-a risky move for Sears Holdings Corp, the company that owns both chains. (It should be noted the company's CEO Edward Lampert is well-known for his embrace of Ayn Rand-informed conservative ideology.) Belk removed Ivanka Trump merchandise from its online stores and some retail locations as part of a "normal course of business operations" after reviewing the brand's performance. According to Business Insider, there are no traces of the Trump Home line, which is owned by the Trump Organization, on the websites of Sears and Kmart any longer. HSN Inc. has stopped selling Trump Home products, but still sells Trump presidential memorabilia. Nordstrom, which faced the threat of boycott from people opposed to the Trumps, has insisted it dropped the Ivanka Trump line because of poor sales, not politics.

Third-party retailers like Bloomingdale, Lord & Taylor, Amazon and Zappos are still selling Ivanka Trump's products. But HSN stated the company did not have to cut ties with Ivanka Trump's brand, amid reports it had dropped her brand as well.

The developments were the latest in a week of controversy swirling around commercial activity connected to the Trump name.

Some think the move is a calculated risk. Not so, said the Seattle-based department store.

A search of the Sears website Monday turned up four items now for sale, including a $248 "pendant in weathered umber" that incorporates "rustic Tuscan charm in the intricate leaf details and metalwork;" and a six-inch Slovenian-made crystal bowl that promises "Donald Trump's signature attention to detail and high quality" for $171.

The Baio boycott came five days after the President tweeted Nordstrom had treated his daughter "so unfairly" - a complaint swiftly retweeted by the official @POTUS handle.

White House spokesman Sean Spicer characterized the Nordstrom move as a "direct attack" on the president's policies.

In a statement posted on the company's website today, Chris Brathwaite, VP of corporate communications at Sears Holdings, said the firm's decision is consistent with its ongoing strategy for managing overall profitability. She boasted that she was giving the brand "a free commercial here". The announcement followed 78 store closings past year and more than 200 in 2015.

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