Kellyanne Conway apologized to Donald Trump after Ivanka clothing line comments

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A White House spokeswoman said that while Trump didn't see Conway's television comments urging people to buy Ivanka Trump's products, he believed she was "merely sticking up" for his daughter after Nordstrom dropped her brand. She later added: "It's a wonderful line".But enforcement - and punishment - for violating these rules largely falls to the head of the federal agency in question.Nordstrom reportedly plans to stop carrying Ivanka Trump's line of womenswear due to flagging sales. "I hate shopping, and I'm going to get some myself today".

"Go buy Ivanka's stuff, is what I would tell you", Conway said.

Jason Chaffetz, chairman of the Oversight and Government Reform Committee, sent a letter to the director of the U.S. Office of Government Ethics, Walter Shaub Jr.

They also wrote that Trump "has an inherent conflict of interest" when it comes to Conway's promotion, as her comments were related to the President's daughter's business.

If all she was doing was trying to enrich herself or Ivanka by shilling for the first daughter, it would, indeed, be an egregious breach of ethics.

White House spokesman Sean Spicer said: "She's been counselled, and that's all we're going to say".

Maryland democratic congressmen, Elijah Cummings said Conway's pitch for the line "appears to be a textbook violation of government ethics laws and regulations". "Government resources should be used for public purposes, not to promote any private party's products".

Regardless, Drumpf went on a Twitter tirade on Wednesday to complain about his precious Ivanks being "treated unfairly" by the "terrible" department store, a tweet that was later re-posted to the official POTUS page. In their few weeks in office, Trump's staff have apparently gotten comfortable enough with the arrangement that they are now routinely blending their roles as spokespeople for Trump the president and Trump the brand.

Norm Eisen, a special counsel on ethics during the Obama administration, told MSNBC that this whole episode is "an example of why Donald Trump and his family needed to step away, needed to make a more definitive break".

Retailers still selling Ivanka Trump products include Macy's, TJX Cos and Hudson's Bay Co.