Facebook Appoints Mina Lefevre as Head of Development

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Facebook believes there is a huge revenue opportunity for video content production.

Facebook will be telecasting original TV shows which MTV executive Mina Lefevre will develop for it. Lefevre, who was entrusted with the task of overseeing all scripted programming at MTV, has now been hired by Facebook to lead its development of scripted and unscripted programming, according to Bloomberg. Facebook has more than 1.9 billion monthly active users, so it is possible that it will generate ad revenue.

Former MTV executive vice president Mina Lefevre is joining Facebook as its new head of development, she announced in a Facebook post on Wednesday night.

LeFevre shared a Facebook post last February 8 which said that she is excited with this fresh adventure and that it is a dream on her part to be among those who will help Facebook build its original content network. From Faking It, Awkward, Finding Carter, Scream, Teen Wolf, Nicole Byer, Mary + Jane, Sweet/Vicious and Shannara...

A Lego model of the Facebook logo sits on the desk of a programmer inside the company's office in Palo Alto Calif. in June 2009
Facebook plans to expand into the realm of original TV shows. James Martin CNET

Lefevre hails from MTV where she was responsible for all the network's scripted programming.

Facebook plans to expand into the realm of original TV shows. In December, Veen revealed that the company plans to buy original scripted and unscripted programming as part of the effort.

It is pretty evident that the social media giant, Facebook, is pretty serious towards making video content an integral part of user experience on its social platform. Lefevre will join the team of Ricky Van Veen, co-founder of CollegeHumor.

There's no word yet on what type of original shows Facebook is planning to release, but it looks like it's not going to compete with the likes of Netflix, Hulu or Amazon.

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