Barbie Just Got a Major Upgrade!

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The new dolls are available for preorder online, and are expected to hit store shelves at major U.S. retailers including in March, according to a Mattel spokesman, Alex Clark.

Following years of public ridicule and criticism, Mattel has taken heed to a generation of girls and women who don't want or need to fit any molds, and who want to see themselves reflected in the products they buy.

Life in the Barbie Dream house just got more interesting with the unveiling of three new body types and a wider array of complexions for the classic doll.

The new 2016 Barbie Fashionistas doll line will include four body types, seven skin tones, 22 eye colors, 24 hairstyles and of course, outfits and accessories. Barbie will also be more diverse, coming in seven skin tones, 22 eye colors and 24 hairstyles.

On her way to becoming a global pop culture icon, Barbie has tried out more than 180 careers, ranging from teacher to astronaut and United States president.

The announcement of the new line came Thursday from Barbie's parent company Mattel. This is so important for little girls to play with something that can relate too without feeling like how they look isn't attractive.

"There are people who are turned away from Barbie because they want dolls that more resemble themselves, more in terms of their body type and more in terms of their skin tones", said Jim Silver, CEO and editor-in-chief of Toys, Tots, Pets and More. "Along with more overall diversity, we proudly add three new body types to our line".

Worldwide sales for Barbie have fallen every year since 2012.

"If she doesn't conform to what this Barbie looks like, is that going to result in her having issues about herself and her body and not being lovely?"

"I actually think this is one of the most exciting times for the brand, broadening girls' choices", said Mattel President and COO Richard Dickson.

Ninety-two percent of American girls ages 3 to 12 own a Barbie.

"We're going to continue to work hard at being responsible and a better reflection of the world that girls live in today", Mazzocco said.

 

 

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